Monday, December 27
How to tug at heartstrings
Use video to sell a mission/vision statement, a product, candidate or favorite issue:
Fade up from black. Feature slow tinkly piano music. Something sad. Fade in to the images and fade out to a black background. Use slow pans across primary image content of the way things will be without your mission or vision, product, candidate or issue. Best to focus on damaged property, teary-eyed children, unfulfilled adults, war-torn streets, broken, crumbled dreams. Then, sell it! Drum beat kicks in. Create an upbeat rock and roll vibe. Start to pop color images: Happy children. Well lit product. Smiling candidate. Perfect world post issue acceptance. Get a deep voiced narrator to speak slowly, reading the company mission statement. Drag the words across the color images, extra bright/white/bright, a sans serif font, perhaps a bit fuzzy around the edges. Let upbeat music run past last images, fading finally to black. Rinse. Repeat.
Fade up from black. Feature slow tinkly piano music. Something sad. Fade in to the images and fade out to a black background. Use slow pans across primary image content of the way things will be without your mission or vision, product, candidate or issue. Best to focus on damaged property, teary-eyed children, unfulfilled adults, war-torn streets, broken, crumbled dreams. Then, sell it! Drum beat kicks in. Create an upbeat rock and roll vibe. Start to pop color images: Happy children. Well lit product. Smiling candidate. Perfect world post issue acceptance. Get a deep voiced narrator to speak slowly, reading the company mission statement. Drag the words across the color images, extra bright/white/bright, a sans serif font, perhaps a bit fuzzy around the edges. Let upbeat music run past last images, fading finally to black. Rinse. Repeat.
