Tuesday, October 17
Shelf space is limited
"Much like Hollywood, book publishing is becoming a winner-takes-all contest. A publisher has to find a title with huge potential and single it out for special attention. If the book gets traction, the upside is limitless. If it fails, there's a long way to fall. When a book doesn't sell right away, the large chains sweep it into the back room, making space for the next aspirant. With 172,000 books published last year, shelf space is limited.
A yikes-enducing against-the-odds story from the Wall Street Journal.
A yikes-enducing against-the-odds story from the Wall Street Journal.
